Data protection regulations
This privacy policy describes how your personal information is collected, used and shared when you visit www.seven-amsterdam.com or make a purchase.
PERSONAL INFORMATION WE COLLECT
When you visit the Website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone and some cookies installed on your device. When you browse the Website, we also collect information about the individual web pages or products that you view, what websites or search terms referred you to the Website, and information about how you interact with the Website. We call this automatically collected information “device information.”
We collect device information using the following technologies:
- Cookies” are data files placed on your device or computer and often contain an anonymous unique identifier. For more information about cookies and how to disable cookies, visit http://www.allaboutcookies.org.
- Log files” track actions that occur on the website and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags” and “pixels” are electronic files that record information about how you browse the website.
When you make or attempt to make a purchase through the Site, we also collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.
When we refer to “Personal Information” in this Privacy Policy, we mean both Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL DATA?
Generally, we use the order information we collect to fulfill orders placed through the Website (including processing your payment information, arranging shipping, and providing invoices and/or order confirmations). We also use this order information to:
- Communicate with you as a customer;
- check our orders for possible risks or fraud;
- In accordance with the preferences you have communicated to us, to provide you with information or advertising relating to our products or services.
We use the Device Information we collect to identify potential risks and fraud (in particular your IP address) and to improve and optimize our website generally (for example, by generating analytics about how our customers browse the website and with interact with the website and to evaluate the success of our marketing and advertising campaigns).
DISCLOSURE OF YOUR PERSONAL INFORMATION
We share your personal information with third parties who help us use your personal information as described above. For example, we use Shopify for our online store. We also use Google Analytics to help us understand how our customers use the website - you can read more about how Google uses your personal data here: https://www.google.com/intl/en/policies/privacy/.
You can also unsubscribe from Google Analytics here:
https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
BEHAVIORAL ADVERTISING
As described above, we use your personal information to provide you with targeted advertising or marketing communications that we believe may be of interest to you. To learn more about how targeted advertising works, visit the Network Advertising Initiative (“NAI”) education page at
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can unsubscribe from targeted advertising via the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
You can also opt out of some of these services through the Digital Advertising Alliance's opt-out portal: http://optout.aboutads.info/.
NO TRACKING
Please note that if we see a “Do Not Track” signal from your browser, we will not change the way we collect and use your website data.
YOUR RIGHTS
If you are a resident of Europe, you have the right to access the personal data we hold about you and to request that we correct, update or delete your personal data. If you would like to exercise this right, please contact us using the contact details below.
If you are a resident of Europe, please note that we may also process your information to fulfill contracts with you (for example, if you place an order via the Website) or in order to pursue our legitimate business interests listed above. Please also note that your data will be transferred outside of Europe, including Canada and the United States.
DATA RETENTION
If you place an order via the Website, we will retain your order information for our records until you ask us to delete it.
CHANGES
We may update this privacy policy from time to time to reflect changes in our practices or for other operational, legal or regulatory reasons.
CONTACT US
For more information about our privacy practices, if you have any questions, or if you would like to make a complaint, please contact us by email at info@seven-amsterdam.com
